Husqvarna Motorycles have announced a long term global partnership with Rockstar Energy drink.
By Hayden Gregory
The new deal will see all of Husqvarna’s official factory race teams (motocross, supercross, enduro, off-road and rally) renamed as “Rockstar Energy Husqvarna Factory racing.”
This exciting news will take effect on December 5 as members of the team line up for the opening round of the 2016 FIM SuperEnduro World Championship in Lodz, Poland.
Vice President of Husqvarna Motorsport Robert Jonas is confident of a very positive relationship and is looking forward to working with the energy drink brand.
“Aligning all of Husqvarna Motorcycles’ worldwide factory racing activities with Rockstar Energy Drink ensures a globally cohesive approach to all of our racing activities,” Jonas said.
“Everyone within Husqvarna Motorsports has worked extremely hard to re-establish Husqvarna as a winning brand, and within all of our teams we have riders at the very top of their disciplines, all looking for success in 2016 and beyond. We’re looking forward to a strong, enjoyable and positive relationship with Rockstar Energy Drink.”
Rockstar Energy Drink is targeted for people who lead active lifestyles which suits motorsport to a tee. The Husqvarna team will be supported around the world by the brand, stamping a focused and race driven profile.
Marketing Director of Rockstar Energy Drink Michael Kelso is adamant that the partnership will be a strong one.
“In a world that is so connected, the time was right to break down borders and create one, global force in racing with Husqvarna. We have a strong team and are looking forward to working together to reach the top in 2016 and beyond,” Kelso finished.
The Rockstar Energy Husqvarna Factory Racing team will see riders Rueben Fario, Pablo Quintanilla and Pierre Renet line up at the Dakar Rally on January 3rd for their first time in new colours. Christophe Pourcel and Jason Anderson will then don the new strip for Anaheim 1.
Rockstar Energy Husqvarna Factory Racing – 2016 Rider Line-up
Motocross World Championship
Max Nagl, Christophe Charlier, Max Anstie, Thomas Covington
Christophe Pourcel, Jason Anderson, Martin Davalos, Zach Osborne
Enduro World Championship, Extreme Enduro & SuperEnduro
Mathias Bellino, Danny McCanney, Pascal Rauchenecker, Josep Garcia, Graham Jarvis, Mario Roman
US Off-road & EnduroCross
Jacob Argubright, Andrew Delong, Josh Strang, Mike Brown, Colton Haaker
Dakar Rally & Cross-Country Rallies World Championship
Ruben Faria, Pablo Quintanilla, Pierre-Alexandre Renet