IEG to promote Supercross until 2014
Motorcycling Australia (MA) has appointed International Entertainment Group (IEG) to promote the Australian Supercross Championship for three years, commencing in 2012.
MA CEO David White is looking forward to working with IEG to deliver a new era of Supercross for Australian riders and fans.
“Supercross is an exciting component of Australian Motorcycle Sport, and MA is committed to building a strong future for the Championship,” White said.
“We are pleased to confirm the appointment of IEG to promote the Australian Supercross Championship from 2012 through to 2014, with the option to extend.
“IEG has a proven record of delivering major Motorcycle Sport events in Australia, and we are confident they will once again deliver excellent results.
“We look forward to seeing IEG’s vision for the Championship translate on the track over the coming three years.”
IEG Managing Director Yarrive Konsky said IEG was excited to have the opportunity to develop the Australian Supercross brand.
“IEG are committed to making Supercross work, we believe in the brand and its worth,” Konsky said.
“IEG are excited by this great opportunity to expand our business. We equally want to further develop Motorcycle Sport in Australia as a passionate enthusiast of racing.
“Supercross the brand is well recognised, we will make it more affordable and more accessible to riders, sponsors and spectators.”
The 2012 Australian Supercross Championship will be run over four rounds in September, October and November, with a calendar of events to be released in the coming weeks.