FIRST QUARTER BIKE SALES REVEAL UPS AND DOWNS OF A DIFFICULT PERIOD

OFF-ROAD IS UP - ON-ROAD IS DOWN

Img 1591

Bikes sales continue to drop in the first quarter of 2020, following a long lasting and worrying trend, but with some relatively good news hidden in the figures showing offroad bike sales increased by 1.3%. The ATV/SSV segment also had an up-swing of 8%, while road bikes saw a drop of 7.8% and scooter tanked with a 14.1% drop in sales.

Yamaha recorded a 21.1 per cent share of the national market and as such stands as the current market leader, followed by Honda with 20.% and in third place, Kawasaki with 11.3%.

Top 10 By Category Report 2020 03 01 (1) 4
KTM/Husky make-up 7 of the top 10 enduro bikes. Yamaha’s excellent WR250F is selling well, while Honda tops but Yamaha dominates the ailing motocross segment

Tony Weber, chief executive of the FCAI said of the early numbers;
“The first three months of 2020 have seen many issues unfolding in the Australian market, with floods, drought, bushfires, and more recently the Coronavirus pandemic.
“The market has been remarkably resilient given the circumstances,” Mr Weber said.

Overall, 17,977 motorcycles, ATVs and scooters were sold during the first three months of 2020, compared with 18,438 for the same period in 2019.

Top 10 By Category Report 2020 03 01 (1) 3
Yamaha’s WR450F has taken a hit but still tops sales, as it has many times over
Feature 7
Suzuki’s mighty DR-Z400E continues to attract buyers and why the hell not? It’s ancient but it’s bulletproof, a lot of fun and wont drain the finances
Damien Ashenhurst
About Damien Ashenhurst 1724 Articles
Managing Editor of DIRT ACTION magazine. Damo doesn't like cheese or ISIS. Can often be found riding in mud because it's closest to the natural environment of a squid.