Tomac Will Play Crucial Role in the Development of Future Moto Helmets With His Valuable experience and Knowledge of the Sport

Press Release


Bell Helmets, an industry leader in innovative head protection, today announced the signing of up-and-coming motocross and supercross star Eli Tomac. The 2012 250cc West Supercross Champion, 2013 250cc National Motocross Champion and latest Monster Energy Kawasaki rider continues his family’s Bell legacy by inking with the brand his father trusted during his professional career.

“After a longtime relationship with his father John Tomac, we’re excited to have Eli join the Bell team,” said Chris Sackett, Bell Helmets Vice President. “Eli possesses the qualities we look for in a rider, and based on his natural abilities and early success we can look forward to seeing him atop the podium for years to come.”

Tomac will not only use the Bell Moto-9 Flex, he will also play a valuable role in the research and development of future products through his feedback, expertise and insight into the sport. Tomac joins a growing roster of Bell ambassadors including Jeremy McGrath, James Stewart, Cooper Webb, Jeremy Martin, Cody Webb, amongst others.

“Bell has been a leader in helmet protection for as long as I can remember, and a trusted helmet of my father during his bicycle racing career, so it’s an honor to be welcomed into the Bell family and represent the brand on the track,” said Tomac. “The Moto-9 Flex is the most technically advanced helmet I’ve worn and provides protection against all low-, mid-, high-speed impacts and has rotational protection. Plus it’s incredibly comfortable, cool and looks great with my Kawi colors.”

The Moto-9 Flex features the latest in helmet innovation including Bell’s exclusive “progressive layering” technology, which protects riders against low-, mid-, and high-speed impacts, making it Bell’s safest helmet to date. The Moto-9 Flex is available now at all good retailers.

Sizes: XS, S, M, L, XL, XXL

MSRP: $859.95 – $899.95


Damien Ashenhurst
About Damien Ashenhurst 1721 Articles
Managing Editor of DIRT ACTION magazine. Damo doesn't like cheese or ISIS. Can often be found riding in mud because it's closest to the natural environment of a squid.