NEW LOWER PRICING FOR 6D ATR-1

6d Helmet
6d have announced lower pricing for the ATR-1 helmet.

It’s now more affordable to place your melon in a quality 6D ATR-1 helmet. Available in 6 new graphics and 12-colour options the ATR-1 continues to feature the Omni-Directional Suspension (ODS) technology as the previous generation ATR-1 helmets.

6D revolutionized helmet design with the 2013 introduction of the ATR-1 helmet, whose ODS technology set new standards in athlete brain protection by providing protection over a much broader range of energy demands, including both linear and angular acceleration forces. Inspired by 6D’s work, some manufacturers have subsequently introduced technology in an effort to address the inherent flaws in traditional designs which 6D exposed. To date, none have achieved the overall performance characteristics of 6D’s ODS system. Now, the revolutionary ATR-1’s lower price will allow more riders to enjoy the safety benefits and superior protection of the exceptional 6D ATR-1.

“After nearly 7 years of ATR-1 production we have been fortunate to be able work with our vendors and lower the manufacturing cost of the ATR-1,” said Bob Weber, 6D’s CEO and cofounder. “At 6D, we feel it is our responsibility to provide every rider the opportunity of a safer helmet option and we have worked hard to accomplish that. Our new lower priced ATR-1 allows us to do this better than ever before!”

In addition to its patented ODS energy management system, the ATR-1 also features a removable, washable comfort liner with a genuine Dri-Lex® antibacterial fabric, as well as 17 transfer ports that work in unison with the Air Gap Ventilation System to keep the rider cool. The EPS chinbar is over-molded with polyurethane at the sternum pad location and is more energy-absorbing for side impacts to the jaw area. Other safety features include a clavicle cutaway, sternum pad, shear-away visor screws, and emergency removable cheek pads.

Pricing:
ATR-1 ($649) & ATR-2 ($849)